HUMAN RESOURCE POLICY: THE WAY TO INCREASE THE INVESTMENT ATTRACTIVENESS OF THE MUNICIPAL TERRITORY

Quantity and quality of human resources are the main factors of regional and municipal investment attractiveness. According to all the surveys, there is low level satisfaction of entrepreneurs by the quantity and quality of human resources. Therefore, studying the correlation between of entrepreneur satisfaction and the supply factors of labour market and preparing recommendations for human resources policy development is a high priority task and the objective of this paper. The data for subjective view was the satisfaction survey of small and medium businesses of the Sverdlovsk region by factors of the institutional environment in the year 2015 (973 respondents in 73 territories). The results of the research allow developing a series of human resources policy recommendations to improve the investment climate. The basis for selection of priority measures to improve the satisfaction of entrepreneurs is the correlation of satisfaction indicator and objective the parameters of the supply factors of the labour market. Findings demonstrate as a governance model. The same recommendations were provided to improve the methods of satisfaction survey of small and medium businesses by factors of state and municipal human resources policy.