Xifeng's cultural brand and Packaging Design

被引：0

作者：

Wang, Jia-Min ^{[1
]}

Sun, Hao-Zhang ^{[1
]}

Zhang, Zhong-Yi ^{[1
]}

机构：

[1] Xian Univ Technol, Xian 710054, Peoples R China

来源：

THIRTEENTH NATIONAL CONFERENCE ON PACKAGING ENGINEERING, TNCPE 13 | 2010年

关键词：

Xifeng Liguor; cultural brand; packaging design;

D O I：

暂无

中图分类号：

T [工业技术];

学科分类号：

08 ;

摘要：

The discussion of this paper bases on the quality, long history and cultural characteristics of Xifeng Liguor, analysised the outstanding issues in its cultural brand and packaging design. In order to strengthen the Xifeng's brand image, promote the Xifeng's marketing,we have cleared "phoenix" positioning design ideas, proposed strategies and measures in response to problems of its messy container situation, unrestrained luxury packaging etc.

引用

页码：385 / 390

页数：6