The Development of Incentive Travel in China under the Current Global Financial Crisis

Incentive travel represents one of the fastest growing sectors in the travel industry. However, the current global financial crisis has posed negative impact on incentive travel industry at home and abroad losing millions of dollars in direct revenue and jobs. There are still market opportunies for incentive travel. So great efforts should be made to alleviate the adverse effect of financial crisis, such as government's support policies, active promotion, adjustment of program design, service improvement, talents cultivation, and market regulation.