I'M LOVIN' IT: THE SALIENCE OF MCDONALD'S LOGO, SLOGANS AND COLORS ON CHILDREN

被引：0
|
作者：
Bal, Anjali [1 ]
Allen, Amanda J. [2 ]
Pitt, Leyland F. [3 ]
Berthon, Pierre [4 ]
机构：
[1] Dominican Univ Calif, San Rafael, CA 94901 USA
[2] Mt St Marys Coll, Los Angeles, CA USA
[3] Simon Fraser Univ, San Francisco, CA USA
[4] Bentley Coll, Waltham, MA 02154 USA
来源：
IDEAS IN MARKETING: FINDING THE NEW AND POLISHING THE OLD | 2015年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：601 / 601
页数：1
相关论文
共 50 条
  • [1] Sounding out i'm lovin' it - a multimodal discourse analysis of the sonic logo in commercials for McDonald's 2003-2018
    Graakjaer, Nicolai Jorgensgaard
    CRITICAL DISCOURSE STUDIES, 2019, 16 (05) : 569 - 582
  • [2] Thirty years and "I'm still Lovin' it!": brand perceptions of McDonald's among generation Y and generation Z consumers in China
    Zhang, Bowen
    Mulhern, Frank J.
    Wu, Yingying
    Xu, Margaret
    Wang, Wenqi
    Gao, Liang
    ASIA PACIFIC JOURNAL OF MARKETING AND LOGISTICS, 2022, 34 (05) : 906 - 921
  • [3] I'm sorry I said that: apologies in young children's discourse
    Ely, Richard
    Gleason, Jean Berko
    JOURNAL OF CHILD LANGUAGE, 2006, 33 (03) : 599 - 620
  • [4] I'M FROM EUROPE, BUT I'M NOT EUROPEAN Television and children's identities in England and Bulgaria
    Slavtcheva-Petkova, Vera
    JOURNAL OF CHILDREN AND MEDIA, 2013, 7 (03) : 349 - 365
  • [5] I'm afraid! Children's experiences of being anesthetized
    Andersson, Lisbet
    Karlsson, Katarina
    Johansson, Pauline
    Almerud Osterberg, Sofia
    PEDIATRIC ANESTHESIA, 2020, 30 (09) : 998 - 1005
  • [6] "But I'm Not Good at Math": The Changing Salience of Mathematical Self-Concept in Shaping Women's and Men's STEM Aspirations
    Sax, Linda J.
    Kanny, M. Allison
    Riggers-Piehl, Tiffani A.
    Whang, Hannah
    Paulson, Laura N.
    RESEARCH IN HIGHER EDUCATION, 2015, 56 (08) : 813 - 842
  • [7] “But I’m Not Good at Math”: The Changing Salience of Mathematical Self-Concept in Shaping Women’s and Men’s STEM Aspirations
    Linda J. Sax
    M. Allison Kanny
    Tiffani A. Riggers-Piehl
    Hannah Whang
    Laura N. Paulson
    Research in Higher Education, 2015, 56 : 813 - 842
  • [8] 'I'M NOT SCARED OF ANYTHING' Emotion as social power in children's worlds
    Ahn, Junehui
    CHILDHOOD-A GLOBAL JOURNAL OF CHILD RESEARCH, 2010, 17 (01): : 94 - 112
  • [9] "I'm Bigger!": Size Terms and Seniority in Datooga Children's Interaction
    Mitchell, Alice
    NORDIC JOURNAL OF AFRICAN STUDIES, 2024, 33 (04): : 374 - 389
  • [10] I'm telling! The content, context, and consequences of children's tattling on their siblings
    denBak, IM
    Ross, HS
    SOCIAL DEVELOPMENT, 1996, 5 (03) : 292 - 309
12345