GROUP PURCHASE CUSTOMER SATISFACTION RESEARCH BY STRUCTURAL EQUATION MODELING

被引：0
|
作者：
Yan, Tianshi [1 ]
Gu, Qiwei [1 ]
机构：
[1] Shenzhen Univ, Coll Management, Shenzhen, Peoples R China
来源：
2014 INTERNATIONAL CONFERENCE ON INFORMATION SCIENCE, ELECTRONICS AND ELECTRICAL ENGINEERING (ISEEE), VOLS 1-3 | 2014年
关键词：
E-commerce; Group Purchase; Customer satisfaction; Structural Equation Modeling (SEM); INDEX;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
China Internet Network Information Center (CNNIC)'s report shows e-commerce develops fast in recent years. And the group purchase rose by 244.8% as an emerging market. But there are many commercial disputes and consumer complaints show the immature of this e-commerce mode. Therefore, this article proposed a customer satisfaction model of group purchase with the customer satisfaction degree theory and collected the data by questionnaire; used the structural equation modeling to verify the validity of the assumption and the model.
引用
收藏
页码：522 / 525
页数：4
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