Research for Interactive Marketing Strategy of Travel Website Based on Web

With the great expansion of internet users and the online travel booking, competition between tourism enterprises is becoming fiercer. So it is quite necessary to take the enterprises' competitive advantage, and at the sane time, to strengthen the ability of the enterprise strategic differentiation development to guarantee the sustainable development of enterprises which is the common goal of all tourism enterprises. This paper firstly briefly analyzes the whole process based on website tourism enterprise, and analyzes the web interactive marketing strategy according to each process. With the high rapid development of industry, the existing site user theory is adopted to classify the user group, to analyze the characteristics, requirements and purpose of each group, and then to make the corresponding marketing strategies. Finally, this paper emphasizes on the website interactive marketing strategies after travel so as to improve the tourism enterprise credibility, to create its own brand and to attract more consumers from which to make more profits.