Future Development and Present Situation of China's Luxury Market

被引：0

作者：

Lin, Shanshan ^{[1
]}

Shi, Xiaochun ^{[1
]}

机构：

[1] Ningbo Dahongying Univ, Ningbo, Zhejiang, Peoples R China

来源：

PROCEEDINGS OF THE 2017 3RD INTERNATIONAL CONFERENCE ON SOCIAL SCIENCE AND HIGHER EDUCATION | 2017年 / 99卷

关键词：

luxury goods; local brand; second tier cities; China luxury market;

D O I：

暂无

中图分类号：

G40 [教育学];

学科分类号：

040101 ; 120403 ;

摘要：

Chinese tourists have become one of the groups that consume most luxury goods in the world since 2013. Based on the data from ministry of commerce of the People's Republic of China, the foreign luxury goods consumption of Chinese tourists is about 1.02 trillion Yuan in 2015. Meanwhile, Chinese luxury goods market exhibits a potential of stronger demand and it has attracted a lot of international companies to pay more attention to Chinese market. In this article, the facts and characteristics of China's luxury market will be discussed; and some strategies are suggested for both foreign and local companies with regard to possible development.

引用

页码：130 / 133

页数：4

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