Putting the Earth into Global Media Studies

What place does the Earth have in global media studies? In the study of media and globalization, despite the careful treatment of such issues as cultural imperialism, civil society, postcolonialism, identity, cultural hybridity, representation, and so on, there has been little focus on the environment. Looking specifically at the underlying but largely unrecognized discourses about the environment privileged by corporate media and circulated through local mediascapes and ideoscapes, this article presents media scholars with an argument for why a focus on media, globalization, and the environmental is urgently needed and a path for how a translocal approach to its study can be elaborated.