The effectiveness of generic versus branded advertising: The case of US dairy promotion.

被引：0
|
作者：
Kaiser, H
Liu, D
机构：
[1] Cornell Univ, Ithaca, NY 14853 USA
[2] Univ Minnesota, Minneapolis, MN 55455 USA
来源：
AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS | 1997年 / 79卷 / 05期
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D O I：
暂无
中图分类号：
F3 [农业经济];
学科分类号：
0202 ; 020205 ; 1203 ;
摘要：
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页码：1711 / 1711
页数：1
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