This paper is devoted to the study of the relation between 'formal exponential maps,' the Atiyah class, and Kapranov L-infinity[1] algebras associated with dg manifolds in the C-infinity context. We prove that, for a dg manifold, a 'formal exponential map' exists if and only if the Atiyah class vanishes. Inspired by Kapranov's construction of a homotopy Lie algebra associated with the holomorphic tangent bundle of a complex manifold, we prove that the space of vector fields on a dg manifold admits an L-infinity[1] algebra structure, unique up to isomorphism, whose unary bracket is the Lie derivative with respect to the homological vector field, whose binary bracket is a 1-cocycle representative of the Atiyah class, and whose higher multibrackets can be computed by a recursive formula. For the dg manifold (T-X(0,1)[1],(partial derivative) over bar) arising from a complex manifold X, we prove that this L-infinity[1] algebra structure is quasi-isomorphic to the standard L-infinity[1] algebra structure on the Dolbeault complex Omega(0,.)(T-X(1,0)).