The Corporate Identity through the CSR's Paths

The purpose of this paper is about how the policies, which have been adopted by CSR's factors, affect the identity of a corporation, the sensitivities of the organizations upon social matters, the critical decisions of the management regarding social matters, how those can be a significant advantage for the market and in the same time how CSR affect's the corporate identity after its implementation, how the corporate identity is formulating through the strategic decision who are irrelevant with the CSR's policies, in sales, the profitability and the liquidity, the impact on the strategic planning and how the stakeholder engagement affect the identity of an organization. We have to find from which point the CSR strategies, which have been adopted from an organization, is not just a Public Relationship matter, but also infiltrates into the basic construction and initiates changes that affect the culture and in the end, change or formulate the identity of the same corporation. (C) 2015 The Authors. Published by Elsevier Ltd.