共 50 条
- [5] CUSTOMER RELATIONSHIP MANAGEMENT - A CHALLENGE TO SUCCESS FOR ROMANIAN COMPANIES BUSINESS EXCELLENCE, 2006, : 382 - 387
- [6] Evaluating the Success of Customer Relationship Management (CRM) Systems PROCEEDINGS OF THE 2ND INTERNATIONAL CONFERENCE ON INFORMATION MANAGEMENT AND EVALUATION, 2011, : 253 - 262
- [8] Comparing and contrasting customer success management and relationship marketing COGENT BUSINESS & MANAGEMENT, 2024, 11 (01):
- [10] An experimental investigation of customer relationship management success: A strategic IT perspective INNOVATIONS THROUGH INFORMATION TECHNOLOGY, VOLS 1 AND 2, 2004, : 1126 - 1127