Employer Branding - A market political approach to the creation of preferences by the employer choice

被引:0
|
作者
Wagner, Dieter [1 ]
机构
[1] Univ Potsdam, Potsdam, Germany
来源
ZEITSCHRIFT FUR PERSONALFORSCHUNG | 2007年 / 21卷 / 04期
关键词
D O I
暂无
中图分类号
B849 [应用心理学];
学科分类号
040203 ;
摘要
引用
收藏
页码:379 / 382
页数:4
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