Analysis of the literature on the subject indicates that talent management is becoming one of the most important trends in contemporary organization management. Rapid market changes, very high requirements of the labor market, globalization and growing competition mean that enterprises are developing various programs for talented employees. It is important to constantly improve the competences of employees, taking care of better quality of their work, flexibility, as well as a new approach to performed duties. Talent programs can help in this and make the company more competitive, and employees satisfied and adapted to the needs of the organization. In this way, the value of human capital increases, which when used properly as a result affects the effectiveness of the organization. The main goal of the article is to present the idea of talent management and show examples of companies on the Polish market that have successfully introduced a talent program. The first part of the article presents the basic concepts of talent and talent management, and presents two models according to R. Silzer, B. E. Dowell and A. Grohmann, S. Kauffeld. The second part presents the general results of research carried out by Hewitt Associates, House of Skills and Polish scientists on the market in Poland. Examples of enterprise activities and effects of talent management implementation were indicated.