Corporate Social Responsibility and Human Resource Management

Small and medium sized enterprises present the driving force throughout the economy. There is a wide range of characteristics, that make small and medium-sized enterprises significant actors. New direction of development is given by trend of sustainability, which has already penetrated to all spheres of society. In the corporate sector, we are talking about corporate social responsibility. This philosophy integrates into business not only economic issues but also social ones trying to find balance between profitability and responsibility. CSR strategy can bring enough benefits, if it becomes part of everyday business governance. The paper focuses on the area of the characteristics of a sample of firms and the further evaluation of key processes throughout the sample along with subsequent analysis, according to the categorization of businesses, using ideas about the importance and function of key processes as estimated by representatives of each company, including practices of CSR. The aim of this paper is the analysis Corporate Social Responsibility and creating of a strategy for the area of Human Resource Management, all within evaluation the processes of small and medium-sized enterprises. The presented research was funded through grant project registered under No. 039/2013/S with Grant Agency of South Bohemia University entitled: Human resource management of SMEs.