Analysis of eBook Lending: A Game-Theory Approach

被引：0
|
作者：
Chen, Li [1 ]
King, Ruth C. [1 ]
Yew, Bee [1 ]
机构：
[1] Fayetteville State Univ, Fayetteville, NC 28301 USA
来源：
AMCIS 2012 PROCEEDINGS | 2012年
关键词：
Electronic books; Lending; e-Commerce; Digital goods; Game theory; CANNIBALIZATION;
D O I：
暂无
中图分类号：
TP [自动化技术、计算机技术];
学科分类号：
0812 ;
摘要：
Retailers have seen a steady and continuous increase in eBooks sales in recent years. A new strategy to further promote eBook sales is to provide eBook lending option. For example, Amazon.com allows Kindle eBook buyers to lend their eBooks for 14 days. The free eBook lending option will add additional utility to eBook buyers such as exchanging for other eBooks or reducing uncertainties of purchasing new books. However, such strategy might cannibalize the retailers' sales of print books. Using a game theory model, we explore whether the retailer will be better off to introduce the lending program. We derive the equilibrium price and identify the conditions under which the retailer can offer eBook lending option and generate more revenue.
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页数：8
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