Moral Transgressors vs. Moral Entrepreneurs: The Curious Case of Comedy Accountability in an Era of Social Platform Dependence

Comedy can hold political actors accountable, for instance through satire. But what kind of moral negotiation concerns comedians? Utilizing an understanding of accountability as a dynamic of interaction between media actors and the values of their audience, this study explores the concept of comedy accountability, combining qualitative interviews with case study analysis. Five ethical values central to comedy accountability are proposed: truth-telling, freedom of speech, order and cohesion, human dignity and equality, and nonmaleficence. Results show the values to be highly present both in media commentary and in the claims of comedians, with an emphasis on freedom of speech and nonmaleficence for defenders of controversial comedy, and an emphasis on human dignity and equality and nonmaleficence for protesters of controversial comedy. The negotiation of these values happens predominantly within the market frame of accountability, with defenders also using legal-regulatory and professional responsibility arguments while protesters use public responsibility arguments.