Positive Relationship Between Individuality and Social Identity in Virtual Communities: Self-Categorization and Social Identification as Distinct Forms of Social Identity

被引:14
|
作者
Guo, Tian-Chao [1 ]
Li, Xuemei [2 ]
机构
[1] Beijing Jiaotong Univ, Postdoctoral Programme China, Ctr Ind Secur Res, 7th Off Bldg, Beijing 100044, Peoples R China
[2] Beijing Jiaotong Univ, Sch Econ & Management, Beijing, Peoples R China
关键词
individuality; social identity; self-categorization; social identification; virtual communities; ESTEEM; ORGANIZATIONS; PARTICIPATION; COMMITMENT; DIVERSITY; PRODUCT; SENSE;
D O I
10.1089/cyber.2016.0290
中图分类号
B84 [心理学];
学科分类号
04 ; 0402 ;
摘要
Previous studies have reported conflicting results regarding the relationship between individuality and social identity, indicating this area requires further examination. This study constructed a research model to help understand the positive role of individualized behavior and social identity in virtual communities. The results of an online survey conducted to assess our theoretical research model indicated that social identity can be expressed in two ways: self-categorization and social identification. Furthermore, we found individualized behavior was positively related to social identification, while self-categorization was directly derived from social identification.
引用
收藏
页码:680 / 685
页数:6
相关论文
共 50 条