Do Pro-social Ads Influence Social Attitudes and Consumer Response?

被引：0

作者：

Lehnert, Kevin ^{[1
]}

Hinsch, Christian ^{[1
]}

Croswell, Alexis ^{[1
]}

机构：

[1] Grand Valley State Univ, Allendale, MI 49401 USA

来源：

CELEBRATING AMERICA'S PASTIMES: BASEBALL, HOT DOGS, APPLE PIE AND MARKETING? | 2016年

关键词：

D O I：

10.1007/978-3-319-26647-3_196

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：921 / 921

页数：1

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