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- [8] The impact of advertising creativity on purchase intention in the airline industry: A stimulus-organism-response (S-O-R) perspective EUROPEAN JOURNAL OF TOURISM RESEARCH, 2022, 30
- [10] Exploring the resistance to e-health services in Nigeria: an integrative model based upon the theory of planned behavior and stimulus-organism-response HUMANITIES & SOCIAL SCIENCES COMMUNICATIONS, 2024, 11 (01):