Connective parties during the pandemic. The communication strategy of Podemos in Twitter

被引:0
|
作者
De Marco, Stefano [1 ]
Guevara Gil, Juan Antonio [2 ]
Martnez Torralba, Angela [2 ]
Garcia-Ceca Sanchez, Celia [2 ]
Echaniz Jimenez, Alejandro [2 ]
Palese, Rosario [1 ]
机构
[1] Univ Salamanca, Salamanca, Spain
[2] Univ Complutense Madrid, Madrid, Spain
来源
EMPIRIA | 2022年 / 53期
关键词
Connective parties; political communication; Twitter; Social network; COVID-19; ELECTION CAMPAIGNS; POLITICAL-PARTIES; SOCIAL MEDIA; ONLINE;
D O I
暂无
中图分类号
C [社会科学总论];
学科分类号
03 ; 0303 ;
摘要
Connective parties were originated as the response to the citizens inclinations towards the shared decision making and horizontality. To accomplish that, they delegate part of their organization to online tools on the net. In this research we study if those connective parties actually represent an innovation in terms of political representation. Thus, we observe - on an external level - the communicative manners of the connective party Podemos in comparison with four parties which hold the higher representation in the Spanish congress during the state of alarm in Spain due to the COVID-19 pandemic. To this end, we measure the interactions and responses rate of the deputies in Twitter to the interpellations of the users and we determine if these are higher according to the message impact on the net or when it comes to users with greater influence and communicative power. Our results show that the external communication patterns of Podemos correspond to a vertical criterion in terms of communication which is typical of traditional parties.
引用
收藏
页码:121 / 145
页数:25
相关论文
共 50 条
  • [1] The Un-Connectivity of Connective Parties: Analyzing the Online Interaction Patterns of Unidos Podemos in Spain
    De Marco, Stefano
    Manuel Robles, Jose
    Moya-Gomez, Borja
    Gomez, Daniel
    JOURNAL OF POLITICAL MARKETING, 2022,
  • [2] Research funding during a pandemic.
    Shanahan, Kelly
    CANCER RESEARCH, 2021, 81 (13)
  • [3] Twitter and political communication: the case of the Partido Popular and Podemos in the 2016 general elections
    Marin Duenas, Pedro Pablo
    Simancas Gonzalez, Esther
    Berzosa Moreno, Alba
    CUADERNOS INFO, 2019, (45) : 129 - 144
  • [4] The Populist Political Communication Style in Action: Podemos's Issues and Functions on Twitter During the 2016 Spanish General Election
    Casero-Ripolles, Andreu
    Sintes-Olivella, Marcal
    Franch, Pere
    AMERICAN BEHAVIORAL SCIENTIST, 2017, 61 (09) : 986 - 1001
  • [5] Government communication on Twitter during the COVID-19 pandemic in Ecuador
    Karina Duque-Rengel, Vanessa
    Daniela Calva-Cabrera, Ketty
    Marquez-Dominguez, Carmelo
    PROCEEDINGS OF 2021 16TH IBERIAN CONFERENCE ON INFORMATION SYSTEMS AND TECHNOLOGIES (CISTI'2021), 2021,
  • [6] Transit communication via Twitter during the COVID-19 pandemic
    Zhang, Wenwen
    Barchers, Camille
    Smith-Colin, Janille
    ENVIRONMENT AND PLANNING B-URBAN ANALYTICS AND CITY SCIENCE, 2023, 50 (05) : 1244 - 1261
  • [7] Astroturfing as a strategy for manipulating public opinion on Twitter during the pandemic in Spain
    Arce-Garcia, Sergio
    Said-Hung, Elias
    Mottareale, Daria
    PROFESIONAL DE LA INFORMACION, 2022, 31 (03):
  • [8] THE EVOLUTION OF KAUFLAND COMMUNICATION STRATEGY IN ROMANIA DURING THE PANDEMIC
    Moraru, Madalina
    INTERDISCIPLINARY DESCRIPTION OF COMPLEX SYSTEMS, 2022, 20 (05) : 556 - 573
  • [9] MAKING IT (NET)WORK: A SOCIAL NETWORK ANALYSIS OF "FERTILITY" ON TWITTER BEFORE AND DURING THE COVID-19 PANDEMIC.
    Smith, Meghan Brooke
    Blakemore, Jennifer K.
    Ho, Jacqueline
    Grifo, James A.
    FERTILITY AND STERILITY, 2020, 114 (03) : E69 - E69
  • [10] Podemos and the revival of municipalism strategy. About citizens-parties and the old politics.
    Calle Collado, Angel
    EMPIRIA, 2015, (32): : 169 - 190