Estimating an advertisement's impact on one's consumption of a brand

被引：0

作者：

Wansink, B ^{[1
]}

Ray, ML

机构：

[1] Dartmouth Coll, Amos Tuck Sch Business Adm, Hanover, NH 03755 USA

[2] Stanford Univ, Grad Sch Business, Stanford, CA 94305 USA

来源：

JOURNAL OF ADVERTISING RESEARCH | 2000年 / 40卷 / 06期

关键词：

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：106 / 113

页数：8

共 50 条

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