Knowledge transfer in multinational companies: case study in the paper industry

This research had as objective the evaluation of a knowledge transferring process within a multinational organization, involving subsidiaries in Brazil and France, focusing on the identification of elements of success and the operating model associated to the process. Research works done by Oliveira Junior and Fleury (2001), Duguid and Brown (2001), Nonaka and Konno (1998) and Dixon (2000) related to knowledge transfer were used as theoretical reference. Case study was used as research method, collecting data through documents analyzes, interviews and direct participation. As results this research identified as elements of success to design a knowledge transferring process the selection of coordinators and team members in each site that participated in the process, the organization support, the establishment of a program involving trips, site visits, meeting and other activities that support socialization, motivation and that help to develop a high degree of confidence among participants, so enhancing knowledge sharing.