Celebrity, convergence and transformation

被引：1

作者：

Brownlie, Douglas ^{[1
]}

Hewer, Paul ^{[2
]}

Kerrigan, Finola ^{[3
]}

机构：

[1] Univ Dundee, Sch Business, Dundee DD1 4HN, Scotland

[2] Univ Strathclyde, Dept Mkt, Glasgow G1 1XQ, Lanark, Scotland

[3] Univ Birmingham, Dept Mkt, Birmingham B15 2TT, W Midlands, England

来源：

JOURNAL OF MARKETING MANAGEMENT | 2015年 / 31卷 / 5-6期

关键词：

D O I：

10.1080/0267257X.2014.1001672

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

引用

页码：453 / 460

页数：8

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