Sustainable business growth and profitability from customer value management

被引：0

|

作者：

不详

机构：

来源：

CHEMICAL WEEK | 2002年 / 164卷 / 29期

关键词：

D O I：

暂无

中图分类号：

TQ [化学工业];

学科分类号：

0817 ;

摘要：

引用

收藏

页码：25 / 25

页数：1

相关论文

共 50 条

[1] Sustainable growth with customer value management
不详
CHEMISTRY & INDUSTRY, 2002, (24) : 12 - 12
[2] Linking customer management effort to customer profitability in business markets
Bowman, D
Narayandas, D
JOURNAL OF MARKETING RESEARCH, 2004, 41 (04) : 433 - 447
[3] Customer relationship management processes: How faithful are business-to-business firms to customer profitability?
Johnson, Devon S.
Clark, Bruce H.
Barczak, Gloria
INDUSTRIAL MARKETING MANAGEMENT, 2012, 41 (07) : 1094 - 1105
[4] A review of the customer lifetime value as a customer profitability measure in the context of customer relationship management
Damm, Raphael
Rodriguez Monroy, Carlos
INTANGIBLE CAPITAL, 2011, 7 (02) : 261 - 279
[5] Talking now about management of profitability an business value
Foelkel, Celso
O Papel (Brazil), 2002, 63 (08): : 31 - 33
[6] Customer Value Creating and Customer Profitability Modeling
Oresky, Milan
PROCEEDINGS OF THE 5TH INTERNATIONAL SCIENTIFIC CONFERENCE ON TRADE, INTERNATIONAL BUSINESS AND TOURISM: APPLICATION OF KNOWLEDGE IN PROCESS OF BUSINESS DYNAMIZATION IN CENTRAL EUROPE, 2014, : 374 - 385
[7] Growth through customer value management
Chemistry and Industry (London), 2002, (24):
[8] Total Customer Value Management: Transforming Business Thinking
Banerjee, Mohua
GLOBAL BUSINESS REVIEW, 2011, 12 (03) : 484 - 485
[9] Customer Lifetime Value - The Path to Profitability
Kumar, V.
FOUNDATIONS AND TRENDS IN MARKETING, 2007, 2 (01): : 1 - 96
[10] The strategic value of customer profitability analysis
van Raaij, Erik
MARKETING INTELLIGENCE & PLANNING, 2005, 23 (04) : 372 - +

← 1 2 3 4 5 →