Status Quo and Improvement Design of Nanjing "Qinhuai Gift" Cultural and Creative Products-Take "Zhuang Yuan Lang" as an Example

被引：0

作者：

Guo, Yongyan ^{[1
]}

Sun, Bingqing ^{[1
]}

机构：

[1] East China Univ Sci & Technol, Shanghai 200237, Peoples R China

来源：

ADVANCES IN CREATIVITY, INNOVATION, ENTREPRENEURSHIP AND COMMUNICATION OF DESIGN | 2021年 / 276卷

关键词：

Nanjing Confucius Temple; Cultural and creative products; Qinhuai Gift; Zhuang Yuan Lang; Qinhuai culture;

D O I：

10.1007/978-3-030-80094-9_62

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Nanjing's cultural and creative industries have made some achievements in recent years and has become a new economic growth point, thanks to its high urban innovation enthusiasm and creative trend of industry development. Under the background of the traditional culture with Qinhuai culture as the core, combining with the characteristic regional culture, the cultural creation industry of Confucius Temple scenic spot in Nanjing develops rapidly. This article will analyze the status quo of the "Qinhuai Gift" cultural and creative brand's representative IP product, "Zhuang Yuan Lang" doll and series products, to find out its existing problems and put forward relevant suggestions to improve them.

引用

页码：522 / 529

页数：8