Visitors' behavioural intention towards an episode of air pollution: a segmentation analysis

被引：13

作者：

Carneiro, Maria Joao ^{[1
,2
]}

Eusebio, Celeste ^{[1
,2
]}

Rodrigues, Vitor ^{[1
,2
]}

Robaina, Margarita ^{[1
,2
]}

Madaleno, Mara ^{[1
,2
]}

Gama, Carla ^{[3
,4
]}

Monteiro, Alexandra ^{[3
,4
]}

机构：

[1] Univ Aveiro, Govcopp Res Unit Governance Competitiveness & Pub, Aveiro, Portugal

[2] Univ Aveiro, Dept Econ Management Ind Engn & Tourism DEGEIT, P-3810193 Aveiro, Portugal

[3] Univ Aveiro, CESAM Ctr Environm & Marine Studies, Aveiro, Portugal

[4] Univ Aveiro, Dept Environm & Planning, Aveiro, Portugal

来源：

JOURNAL OF TRAVEL & TOURISM MARKETING | 2021年 / 38卷 / 06期

关键词：

Air pollution; behavioural intentions; adaptive behaviours; market segmentation; cluster analysis; attitudes towards the environment; risk perceptions; travel behaviour; destination marketing; Portugal; SUSTAINABLE TOURIST; PARTICULATE MATTER; PERCEPTION; ATTITUDES; CHINA; SMOG; RESPONSIBILITY; RESPONSES; TRAVELERS; PATTERNS;

D O I：

10.1080/10548408.2021.1969320

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

Despite the growing influence of air pollution on people's behaviour, little attention has been given to visitors' behavioural intentions towards air pollution episodes. Understanding visitors' behaviours is crucial in developing effective marketing strategies and preventing damaging consequences for both visitors and destinations. This paper presents a segmentation analysis based on visitors' behavioural intentions towards a hypothetical episode of air pollution, based on a visitor survey (N = 625) applied over the Central Region of Portugal. Two clusters with different behavioural intentions were obtained. Differences were found between groups regarding attitudes towards the environment, risk perceptions, travel behaviour and sociodemographic profile.

引用

页码：622 / 639

页数：18

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