Research on the Countermeasures of Rural E-commerce Development

Based on the general trend of the rapid development of electronic commerce, this paper objectively describes the achievements and problems of the development of rural electronic commerce, such as insufficient understanding, lack of talents, backward infrastructure, weak service capacity and so on. This paper puts forward the development strategy of rural electronic commerce, including infrastructure construction, talent training, service innovation and so on, in order to promote the sustainable improvement of rural economic level.