35 years of tourist posters in Catalonia: evolution of the Catalan tourist image (1980-2015)

被引：2

作者：

Descamps, Gemma ^{[1
]}

Camprubi, Raquel ^{[1
]}

机构：

[1] Univ Girona, Fac Turismo, Girona, Spain

来源：

BOLETIN DE LA ASOCIACION DE GEOGRAFOS ESPANOLES | 2018年 / 79期

关键词：

tourist posters; Catalonia; tourist image; content analysis; DESTINATION; BROCHURES;

D O I：

10.21138/bage.2486

中图分类号：

P9 [自然地理学]; K9 [地理];

学科分类号：

0705 ; 070501 ;

摘要：

This article analyses the tourism image of Catalonia through tourist posters published. It aims to analyse to what extent the characteristics and attributes promoted have changed over time, and also to examine whether structural changes of destination marketing organisations have had any influence over this evolution. In the study, a content analysis was carried out on a total of 192 posters. Results point out a clear evolution of the tourism image of Catalonia over time, with substantial changes at each stage, considering the various analysed factors.

引用

页数：25

共 12 条

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