GENDER, LANGUAGE AND INDIAN REALITY TELEVISION: LOCATING SOCIAL STEREOTYPES AND LINGUISTIC SEXISM

Aim. The reality genre has gained much popularity in the last few years across the globe. In India too, this genre has reportedly surpassed other genres in recognition and acceptance. Although its format and content provoke controversies at both social and academic level, its mass appeal is constantly increasing. The study examines gender and language issues in Indian reality show Bigg Boss. While keeping in view the format and claims of the genre, the study observes how the housemates negotiate with their real selves and shape their language practices under thorough surveillance. The influ- ence of neoliberalism on the society, culture and identity has been very much discussed: the paper attempts to highlight how this transition in gender identity is depicted in a show involving non-actors and common people. Concept. For the purpose of the study, scripted transcription of Bigg Boss (Season 11) has been used, wherein all the episodes have been carefully watched, and detailed notes were prepared for the analysis. Housemates' language practice, voice pattern and preference of words and statements have been observed. Results and conclusion. The study finds that game reality show Bigg Boss substantially adheres to social stereotypes and standards and while doing so, it also imitates the language practice prevalent everywhere. The active participation of women in the show is visible; however, while exhibiting their true self, sometimes gender prejudice embedded deep inside also comes out, which is particularly frequent in the case of men. The study concludes that as a globally acclaimed genre, reality show, like other genres, is very much commercialised and consumer oriented. Originality. A number of studies related to reality shows have been conducted, but in Indian context, this genre has been inadequately explored. Also, it is very difficult to find studies focusing on any specific season of an Indian reality show, so the present study might be considered one of the primary works on this subject, which aims at making some significant academic contribution related to this genre.