LEARNING BY INTERNATIONALIZATION: POSITIVE EFFECTS ON INNOVATION IN CHINESE COMPANIES

被引：3
|
作者：
Zivlak, Nikola [1 ]
Ljubicic, Marko [1 ]
Xu, Ming [2 ]
Demko-Rihter, Jelena [3 ]
Lalic, Bojan [3 ]
机构：
[1] Donghua Univ, Ctr Int Programs, 1882 West Yanan Rd, Shanghai 200051, Peoples R China
[2] Donghua Univ, Glorious Sun Sch Business & Management, 1882 West Yanan Rd, Shanghai 200051, Peoples R China
[3] Univ Novi Sad, Fac Tech Sci, Trg Dositeja Obradovica 6, Novi Sad 21000, Serbia
来源：
TEHNICKI VJESNIK-TECHNICAL GAZETTE | 2017年 / 24卷 / 03期
关键词：
Chinese company; Chinese market; innovation; internationalization; EMERGING MARKETS; STRATEGIES;
D O I：
10.17559/TV-20170307103404
中图分类号：
T [工业技术];
学科分类号：
08 ;
摘要：
The purpose of this research is to analyse the relationship between innovation and internationalization in Chinese companies and to test presented research model. During the research process, 486 companies from China were analyzed and all four types, product, process, marketing and organizational innovations are proved to be positively influenced by internationalization. In addition to this, it is proved that for improvement of marketing and organizational innovation high-level of internationalization is highly recommended. What is more, this research has proved that direct contact with foreign customers is extremely important for having higher benefits of internationalization in the context of improvement of all four types of innovation.
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页码：753 / 759
页数：7
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