The quality of gender equality: gender quotas and Swedish film governance

Since 2000, the Swedish Film Institute has been tasked with increasing gender equality by distributing commissioner support more equally between women and men. While this has resulted in an increase in the number of women behind the camera, this study shows that the implementation has been hampered due to a representation of gender equality as being in conflict with the core values of the film governance regime. This representation reveals a lingering gender order and opens avenues for stakeholders to consider behaviour that ignores the gender equality goals as legitimate. It is further argued that the design of gender equality measures creates a conflict between the economic conditions of women's film making and the possibility to tell stories based on gendered experiences.