Evaluation of Edutainment e-Marketing Model Implementation at Bank Mandiri Museum

This study aims to implement and evaluate social media technology in supporting the process of marketing and educational museum for museum visitors. Problems encountered are the lack of publication of the existence of the museum to the public and the lack of awareness of the use of information technology to support marketing activities due to lack of knowledge of the importance of the internet in marketing technology. This research used the case study method and questionnaires to obtain feedback on the implementation of e-marketing edutainment at the Museum of Bank Mandiri. For data collection, the researcher will use the interview with the manager of the museum, observation, and questionnaires to obtain feedback on the application of e - marketing edutainment. The expected outcome of this study is the management of can feel the benefits of the application of social media at to communicate history, collections and museum activities.