MEDIATION EFFECT OF BRAND EXPERIENCE BETWEEN DESTINATION BRAND PERSONALITY AND BRAND LOVE: THE PORTO CITY CASE

被引：0
|
作者：
Rodrigues, Paula [1 ]
Torres, Isabel [1 ]
机构：
[1] Univ Lusiada Norte Porto, Porto, Portugal
来源：
RESEARCH ADVANCEMENTS IN NATIONAL AND GLOBAL BUSINESS THEORY AND PRACTICE | 2018年
关键词：
Destination Brand Personality; Brand Experience; Brand Love; Porto City; SEM; ANTECEDENTS; CONCEPTUALIZATION; CONSEQUENCES; IMAGE;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：1677 / 1681
页数：5
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