Linking cause assessment, corporate philanthropy, and corporate reputation

被引：41

作者：

Szocs, Ilona ^{[1
]}

Schlegelmilch, Bodo B. ^{[2
]}

Rusch, Thomas ^{[3
]}

Shamma, Hamed M. ^{[4
]}

机构：

[1] WU Vienna Univ Econ & Business, Inst Managing Sustainabil, Welthandelspl 1, A-1020 Vienna, Austria

[2] WU Vienna Univ Econ & Business, Inst Int Mkt Management, Welthandelspl 1, A-1020 Vienna, Austria

[3] WU Vienna Univ Econ & Business, Competence Ctr Empir Res Methods, Welthandelspl 1, A-1020 Vienna, Austria

[4] Amer Univ Cairo, Dept Management, Sch Business, AUC Ave,POB 74, New Cairo 11835, Egypt

来源：

JOURNAL OF THE ACADEMY OF MARKETING SCIENCE | 2016年 / 44卷 / 03期

关键词：

Corporate philanthropy; Corporate reputation; Balance theory; Austria; Egypt; SOCIAL-RESPONSIBILITY; CONSUMER REACTIONS; FIRM REPUTATION; CHI-SQUARE; COMPANY; LEGITIMACY; VALUES; SUSTAINABILITY; SATISFACTION; ANTECEDENTS;

D O I：

10.1007/s11747-014-0417-2

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This study analyzes the link between cause assessment, corporate philanthropy, and dimensions of corporate reputation from different stakeholders' perspectives, using balance theory as a conceptual framework and the telecommunications industry in Austria and Egypt as the empirical setting. Findings show that corporate philanthropy can improve perceptions of the corporate reputation dimensions, but the results vary between customers and non-customers and depend on the country setting.

引用

页码：376 / 396

页数：21

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