Coordination of pricing and multiple-period production across multiple constant priced goods

被引:53
作者
Gilbert, SM [1 ]
机构
[1] Univ Texas, Grad Sch Business Adm, Dept Management, Austin, TX 78712 USA
关键词
production planning; pricing; coordination of marketing and operations decisions;
D O I
10.1287/mnsc.46.12.1602.12073
中图分类号
C93 [管理学];
学科分类号
12 ; 1201 ; 1202 ; 120202 ;
摘要
This paper addresses the problem of jointly determining prices and production schedules for a set of items that are produced on the same production equipment. Under the assumptions that the production setup costs are negligible and that demand is seasonal but price dependent, we exploit the special structure of the problem to develop a solution procedure. Through a set of numerical examples, we demonstrate how a product's contribution to aggregate seasonality can increase its optimal price. Our examples also demonstrate that, among products that experience demand peaks during the firm's busy season, those that peak early in the busy season should be priced more aggressively than those that peak later.
引用
收藏
页码:1602 / 1616
页数:15
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