Research on The Digital Content Copyright Trade Platform Based on Business Ecosystem

After the establishment of management systems on digital content asset in various media organizations, like TV and broadcast stations, the content industry urgently requires a mature copyright trade platform to utilize resources and cooperate with each other through an effective business model. From the perspective of business ecosystem, this paper is committed to explore a perfect business model of the platform by researching on the positioning, key elements, and pricing strategy, and it also discusses profit model and chain extension of the trade platform, which will promote the digital content copyright industry to develop prosperously.