Research on the Relationship between Corporate Brand Equity and Firm Performance

被引：0

作者：

Xi, Jin ^{[1
]}

机构：

[1] Xian Univ Sch, Coll Econ & Business Adm, Xian, Shaanxi, Peoples R China

来源：

PROCEEDINGS OF THE 2019 4TH INTERNATIONAL CONFERENCE ON FINANCIAL INNOVATION AND ECONOMIC DEVELOPMENT (ICFIED 2019) | 2019年 / 76卷

关键词：

brand equity; enterprise performance; relationship research;

D O I：

暂无

中图分类号：

F8 [财政、金融];

学科分类号：

0202 ;

摘要：

According to the relationship between corporate brand equity and performance, it can provide reference for the positioning and management methods of brand assets in business decision-making. Based on the data of China's electronic consumer enterprises from 2014 to 2015, this paper proposes a regression analysis method that uses the growth rate of corporate brand equity as the independent variable and the annual operating income as the dependent variable to study the correlation between brand equity and corporate performance. There is a positive correlation between brand equity value and corporate performance. The higher the corporate brand equity, the greater the positive effect on corporate performance.

引用

页码：138 / 142

页数：5