Do we Always Judge a Book by its Cover? The 'How' and 'When' of the Effect of Consumers' Stereotypes on Evaluations of Products and Services

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作者：

Matta, Shashi ^{[1
]}

机构：

[1] Ohio State Univ, Columbus, OH 43210 USA

来源：

ADVANCES IN CONSUMER RESEARCH VOL XXXIV | 2007年 / 34卷

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F [经济];

学科分类号：

02 ;

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页码：648 / 648

页数：1

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