On Strategies of College English Culture Introduction

College English teaching aims to not only foster students' comprehensive English abilities, but also cultural literacy. In the process of college English teaching, teachers' effective introduction to cultural knowledge is an important means to enhance undergraduates' trans-cultural consciousness and foster their trans-cultural communicative ability, and meanwhile an important objective of college English teaching. College English culture introduction should follow the principles of appropriateness, applicability, objectivity and laying equal stress on Chinese and English cultures. College English teachers should rely on college English program and college English teaching materials to explore culture introduction strategy with the key contents of cultural knowledge so as to realize college English teaching objectives.