A Game-Theoretic Analysis of Games with a Purpose

We present a simple game-theoretic model for the ESP game: an interactive game devised to label images on the web, and characterize the equilibrium behavior of the model. We show that a simple change in the incentive structure can lead to different equilibrium structure and suggest the possibility of formal incentive design in achieving desirable system-wide outcomes, complementing existing considerations of robustness against cheating and factors.