CLUSTERIZATION OF AGRO-INDUSTRIAL ENTERPRISES OF UKRAINE AS THE BASIS OF EFFECTIVE STRATEGIC MANAGEMENT

Purpose. The purpose of the article is the formation of homogeneous clusters of agroindustrial enterprises, based on certain criteria, which function effectively in the relevant market segment of Ukraine as a basis for ensuring effective strategic management. Methodology / approach. The research was conducted on the basis of data on the results of the activity of Ukrainian agro-industrial enterprises and informational resources with the help of such general scientific and special methods of cognition: system analysis, generalization, grouping, synthesis, induction, modeling, clusterization. The main obtained results are reflected using the graphical method. Results. Using the cluster analysis, the distribution of the main agribusiness enterprises into four clusters was substantiated, the criteria for their classification according to the established indicators were determined. The characteristic o f each cluster is given, depending on the average values of the indicators on the size and efficiency of the enterprises activity, the relevant segments of the market are identified. Originality / scientific novelty. The clustering of the leading agro-industrial enterprises of Ukraine was performed for the first time, the number of clusters was justified, the minimum and maximum values of the criteria of clustering companies were determined. Four clusters were formed, indicating their quantitative indicators, diagrams were constructed based on their average values. Practical value / implications. The formed clusters o f agribusiness enterprises provide an opportunity to determine the position in this market and to set priorities for further development of business entities, which in turn is the basis for defining and forming goals, tasks, key factors of success and competitive strategies of companies.