Airport image: An exploratory study of McCarran International Airport

被引：33
|
作者：
Binh Nghiem-Phu [1 ]
Suter, Jillian Rae [2 ]
机构：
[1] Fukushima Natl Coll Technol, Dept Business Commun, 30 Taira Kamiarakawa Nagao, Iwaki, Fukushima 9708034, Japan
[2] Keio Univ, Grad Sch Media & Governance, 5322 Endo, Fujisawa, Kanagawa 2520882, Japan
来源：
JOURNAL OF AIR TRANSPORT MANAGEMENT | 2018年 / 67卷
关键词：
Attribute; Perceptual map; Brand name; Total quality management; DESTINATION IMAGE; SENTIMENT ANALYSIS; PASSENGER; QUALITY; GEOGRAPHIES; PERSPECTIVE; MANAGEMENT; CUSTOMERS; CITY;
D O I：
10.1016/j.jairtraman.2017.11.011
中图分类号：
U [交通运输];
学科分类号：
08 ; 0823 ;
摘要：
This study examines the attributes of McCarran International Airport and the association between those attributes and the host city of Las Vegas. To achieve these purposes, the study collected and analyzed the online reviews of passengers regarding the airport. The findings showed that the airport is associated with a wide range of attributes, including visible functional, psychological, mixed, and affective attributes. Certain attributes (e.g., slot machines, cleanliness, and Wi-Fi) are also well-correlated with the name of the city of Las Vegas. Therefore, McCarran International Airport plays an active role in the creation of visitors' first and last impressions of its host city.
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页码：72 / 84
页数：13
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