Service Culture Evaluation Method in Telecommunication Industry and its Application

被引：0
|
作者：
Duan, Wei [1 ]
Lu, Li [1 ]
Wan, Jun [1 ]
机构：
[1] Univ Elect Sci & Technol China, Sch Management, Chengdu 610054, Peoples R China
来源：
SEVENTH WUHAN INTERNATIONAL CONFERENCE ON E-BUSINESS, VOLS I-III: UNLOCKING THE FULL POTENTIAL OF GLOBAL TECHNOLOGY | 2008年
关键词：
service culture; evaluate; analytical hierarchy process (AHP); fuzzy comprehensive evaluation;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
In this paper, a new method of service culture evaluating is studied. Besides the qualitative analysis, this method pays more attention on quantitative analysis. To start with, the service culture evaluation index system of telecommunication industry is discussed and established. Next, the steps of analytical hierarchy process are introduced. In the third place, the fuzzy comprehensive evaluation method is described detailedly. Eventually, apply the methods of analytical hierarchy process and fuzzy comprehensive evaluation to assess the current situation of service cultural construction in CD Company, and then analyze the evaluation results.
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页码：1979 / 1986
页数：8
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