Impact of Customer Knowledge Management on Enterprise Innovation Performance

被引：0
|
作者：
Wang, Yu-Pei [1 ]
He, Meng-Ying [2 ]
Li, Li-Ke [2 ]
机构：
[1] Henan Univ, Expt CIass Liberal Arts & Sci, Kaifeng, Peoples R China
[2] Henan Univ, Sch Business, Kaifeng, Peoples R China
来源：
2016 INTERNATIONAL CONFERENCE ON SERVICE SCIENCE, TECHNOLOGY AND ENGINEERING (SSTE 2016) | 2016年
关键词：
Customer Knowledge Management; Marketing Dynamic Capability; Enterprise's Innovation Performance; COMPETENCE;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper aims to examine the effect of customer knowledge management on continuous innovation and firm performance. Based on the perspective of marketing dynamic capability, this paper establishes a theoretical analysis framework of customer knowledge management-marketing dynamic capabilities-enterprise's innovative performance. Then selecting two innovative enterprise as the case, it makes a comparative study by the case study approach, and adjusts the above theoretical analysis framework through coding the qualitative data.
引用
收藏
页码：459 / 469
页数：11
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