Peoples' Perception towards Political Advertisement in India

Communication is playing the most crucial part in the success of any political party in the election. Political parties used many communication tools to spread the messages to the public i.e. nuked sabha, pamphlets, hording, organized rally, social media advertising, political advertising etc. and trying to convince the public in the favor of political party. Political advertising is one of the important tools which is using by the every political party to make their political campaign effective. A heavy budget is spending on the advertising by the political party to create good image among the public. India is a big country and having 130 crore population with different age, cast, religion and region. In India election are contested mainly on cast, religion, region basis. The advertisement is playing most crucial role during election time and political leader reach to the target audience through political advertisement with different appeal and types of Ads. This paper is attempts to measure the people perception towards political Ads. For this a questionnaire was design to collect the desire information and distributed among the 550 respondents through postal and online mode in Haryana State and 515 filled up questionnaire were received. The results were then analyzed with the help of Chi-Square test. It is found that, negative Ads are more effective; apart from these political Ads are informative, help to convince the people to cast their vote in favor of the political party etc.