The New Life of the Party: Party-Building and Social Engineering in Greater Shanghai

While the 2004 introduction of a Party-organized trade union in Wal-Mart's mainland China-based stores was widely reported, far less is known about official Party branches and committees in the non-state-owned sector. Well over 3.5 million Party members now work in "non-publicly owned enterprises", a sector of the economy in which the Party has continued to expand. The Party is experimenting with new organizational arrangements and remaking its social agenda in order to increase its popularity, relevance and appeal, particularly among young urban professionals. This article outlines recent Party-building initiatives in the private sector over the last decade. Drawing upon membership and other data from over 1,000 local Party committees in non-publicly owned enterprises in greater Shanghai, I analyze contemporary "Party life" in "two new" branches-new social and new economic organizations since the adoption of market reform-as a reflection of the Party's possible future as it absorbs the "advanced forces" of an increasingly market-oriented China.