An institutional perspective on the changes in management accountants' professional role

The paper theorises how a new actor of a firm can drive the institutionalisation of a new role for management accountants. Drawing on institutional theory and using insights from a single case study in a German manufacturing firm, the paper analyses the institutionalisation of the so-called "business partner" role for management accountants, which was promoted and driven by the case firm's newcomer CFO. The paper focuses on the microprocesses and especially the institutional work carried out by the new CFO that supported the entrenchment of the "business partner' role within the case firm. In this light, we illustrate that especially three interrelated kinds of institutional work were carried out within the case firm to support the institutionalisation of the management accountants' new role: (1) legitimising the new "business partner" role, (2) (re-)constructing the management accountants' role identities and (3) linking the intra-organisational level with an institutional environment in which external actors aim to achieve changes in the management accountants' role on a broader societal level. In this context, the paper also provides insights into the specific German management accounting context. Overall, the findings suggest that the institutionalisation of a new role for management accountants can be understood as the product of purposive actions carried out by actors to support a specific institutional arrangement within the firm. (C) 2013 Elsevier Ltd. All rights reserved.