The risks and the measures of avoidance in the brand extension of Chinese enterprises

被引：0
|
作者：
Li, S [1 ]
Chen, Y [1 ]
机构：
[1] Guangdong Univ Technol, Coll Econ & Management, Guangzhou 510090, Peoples R China
来源：
PROCEEDINGS OF THE 2001 INTERNATIONAL CONFERENCE ON MANAGEMENT SCIENCE AND ENGINEERING, VOLS I AND II | 2001年
关键词：
Chinese enterprise; brand extension; risk; measure of avoidance;
D O I：
暂无
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
Based on the present practice of brand establishment of Chinese enterprises, the paper analyses on the major problems occurred in the brand extension and reviews on how to avoid the risks in brand extension and to improve the steadiness and effectiveness of an enterprise in its brand management.
引用
收藏
页码：976 / 980
页数：5
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