A Decision-Making Process Model of Young Online Shoppers

被引：14
|
作者：
Lin, Chin-Feng [1 ]
Wang, Hui-Fang [2 ]
机构：
[1] Natl Pingtung Inst Commerce, Dept Leisure Management, Pingtung City 900, Taiwan
[2] Yusance Corp, Taichung, Taiwan
来源：
CYBERPSYCHOLOGY & BEHAVIOR | 2008年 / 11卷 / 06期
关键词：
D O I：
10.1089/cpb.2008.0018
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
Based on the concepts of brand equity, means-end chain, and Web site trust, this study proposes a novel model called the consumption decision-making process of adolescents (CDMPA) to understand adolescents' Internet consumption habits and behavioral intention toward particular sporting goods. The findings of the CDMPA model can help marketers understand adolescents' consumption preferences and habits for developing effective Internet marketing strategies.
引用
收藏
页码：759 / 761
页数：3
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